Monday, February 16, 2009

I FINALLY got "Toxic Sludge is Good for You!"

When I first applied to West Chester I had every intention of declaring Communications as my major. My goal was to become a public relations specialist or something of that nature. Like the book mentions, I was aware of PR, but I didn't really know what it was. I understood that it had to do with establishing image and that's generally it. Nonetheless, I aspired for a career in that field.
When it came time to declare my major, my advisor suggested a new path for me. She informed me of a new major at WCU, called English B.A., Writing Track, which she believed I would do very well in. My grades in completed writing emphasis courses were higher than my others, so she had me there and I love to write. My next concern in discussing my future was what could I do with such a degree, besides the obvious. She listed a range of different career opportunities, including positions in PR. I think this is what sold me, because once my mind is set, it's set. So I declared the suggested major and today I stand.
So what's my point? After reading the beginning of "Toxic Sludge is Good for You," this scenario popped into my head. Although I don't have a solid idea of what public relations is I continue to have an interest in the field, which drives my educaton. I feel this book will expose me to both informative and raw aspects of public relations, especially those related to propagada.
For example, I didn't realize that PR is a relatively new industry. So new and prosperous that the U.S. has not yet established how much money is spent annually on PR. Also, it can be a very sneaky and secretive industry.
According to the text, "The best PR is never noticed." I believe this to be true and possibly the reason why the PR field has been unclear to me. If PR is considered successful on a scale of whether or not it is noticed, it seems to be nonexistant. Now I feel more aware of it.

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